Pumaexpectsgrossmarginstobesqueezedbydiscountinginthefourthquarter,despiteanewcollectionfromsingerRihannahelpingtheGermansportswearcompanyraiseits2017salesandop
Cool with a feminine twist, the all-new sneaker by Puma brings the best of both worlds
Three hours: That’s how long it took for Rihanna’s first shoe for Puma — the Creeper — to sell out when it debuted last fall and it continued to gain momentum during this year. The Fenty Puma Creeper was the only choice for the 2016 Shoe of the Year: The sought-after honor will be presented at the 30th annual Footwear News Achievement Awards in New York on Nov. 29.
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