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“In my wildest dreams, I never would have imagined an honor like Shoe of the Year,”Rihanna told FN.“It means so much to me to make a mark like this in the shoe and sneaker industry and to have so many people share my love for the Creeper.”
FN selects the shoe of the year based on retail sales, consumer feedback, social media prowess and overall buzz. The award has been handed out just three times: Kanye West took it home last year and accepted it in person with a heartfelt and funny 20-minute speech about hisfashionrise and hit Yeezy Boost 350 sneaker with Adidas. In 2014, tennis legend Stan Smith was on hand to accept the prize for his own hot signature shoe with Adidas.
“Shoe of the Year is the most coveted award because it truly reflects industry dominance,” said Michael Atmore, FN’s editorial director. “Like Stan Smith and Kanye West, Rihanna made a statement shoe that drove global excitement and generated huge sales. Rihanna and Puma pushed the market in a new direction with an overnight sensation that has real legs.”
This year, Rihanna’s Creepers have flooded Instagram feeds, caused site crashes and popped up on eBay the momentthe shoes sell out. Fans of Rihanna’s bold, devil-may-care approach to fashion have scrambled to get their hands on a pair of Creepers, which have released in an array of mostly neutral colorways over the past year. But it’s not just female fans who are scooping up the style: Rihanna and Puma have also released the Creepers in men’s sizing with success.
The black and white Puma Creeper style from Rihanna’s first collection.Courtesy of Puma.
Rihanna with Travi$ Scott wearing the Creepers.Courtesy of brand.
The Creeper — which has been worn byCara Delevingne, Gigi and Bella Hadid and The Weeknd, among other celebrities— is a twiston Puma’s classic styles, decked out with a Creeper-style sole. Rihanna, who serves as creative director for the athletic brand, designed the shoe with input from menswear brand Mr. Completely, which had previously made her custom Adidas and Nike sneakers.
Sisters Bella and Gigi Hadid wearing Puma Creepers.Splash.
Since the release of the Creeper, Rihanna and Puma have dropped a laceless trainer and faux fur slides. She’s also put on two Fenty x Puma runway shows, most recently forspring ’17 at Paris Fashion Week in October.
As Rihanna steps into the shoe spotlight, FN is also acknowledging the continued success of West and Adidas, which is why AdidasNorth Americapresident Mark King will be honored with the Person of the Year award.
Other honorees at the event, affectionately known as the Shoe Oscars, include Designer of the Year Paul Andrew, Lifetime Achievement Award winner Aldo Bensadoun, Icon Award winner Iris Apfel and Hall of Fame inductee Linda Fargo, fashion maven at Bergdorf Goodman.
Rihanna Puma Collab
Stay tuned for more of the 2016 winners, including Company of the Year, Brand of the Year and Style Influencer.The FN Achievement Awards are sponsored by the Fashion Footwear Association of New York (FFANY), Footwear Distributors and Retailers of America (FDRA), Zappos Luxuryand Two Ten Footwear Foundation.
Click through the gallery to see some of Rihanna’s celeb fans wearing their Creepers.
If you missed Kanye West’s epic speech from last year’sFootwear News Achievement Awards, check it out below.
https://youtu.be/Uifr8mhV03Y
(FN)
