Discountsorexhortationsofthetype"buythree,payfortwo"giveconsumersasenseofhavinggainedandsomovethereferencepointforevaluatingtheprice.Lotteriesandbettingaremarke
U.S.economistRichardThalerwonthe2017NobelEconomicsPrizeforhiscontributionsinthefieldofbehavioraleconomics,showinghowhumantraitsaffectsupposedlyrationalmarkets,t