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Integrating economics, psychology into better economic research, policy

Discountsorexhortationsofthetype"buythree,payfortwo"giveconsumersasenseofhavinggainedandsomovethereferencepointforevaluatingtheprice.Lotteriesandbettingaremarke

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'Nudge' theorist Richard Thaler wins Nobel economics prize

U.S.economistRichardThalerwonthe2017NobelEconomicsPrizeforhiscontributionsinthefieldofbehavioraleconomics,showinghowhumantraitsaffectsupposedlyrationalmarkets,t