“ChineseNewYearisaboutgettingtogether,atleastforonceonthisspecialday,tofeastandsharehappiness.Itnolongerfeelsthatfestiveinthecitiesanymore.Whenwewereyoungwewoul
Beijinger Ma Lei's fingers have been a blur across her cell phone key pad during this Lunar New Year holiday.
Worried about losing traffic on their smartphone apps while people are distracted by Spring Festival celebrations, Chinese internet firms vied to keep users tuned in with cash gifts.
The traditional scene of children clad in red, knelt down, kowtowing to their elders, who hand them red envelopes containing "lucky money" for Spring Festival is now a rarity.