Ad-based platforms can face a lot of heat from advertisers when they can’t control how and where their ads run: just look back to the ad boycott against Facebook earlier this year (or earlier bo
The team at DoubleVerify, a company that helps advertisers eliminate fraud and ensure brand safety, said that it’s recently identified a new tactic used by ad fraudsters seeking to make money on
Ad measurement company DoubleVerify announced this morning that it has a new: CEO Mark Zagorski, who was most recently president and COO of adtech company Rubicon Project.DoubleVerify’s previou
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