Facebook and Snapchat have overtaken the homepages of Yahoo and Google as the front doors to the internet for hundreds of millions of people. Now, the two rivals are pursuing a much bigger challenge: surpassing television to become the dominant gateway to video.
Photo-sharing app Snapchat's parent is working on an initial public offering that could value the company at $25 billion or more, the Wall Street Journal reported, citing several people familiar with the matter.
The launch of the social-media platform’s advertising A.P.I. might be about more than just revenue.
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