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It is no secret that internet personalities these days can be as effective as expensive marketing campaigns. And China's major video portal Youku wants a slice of the action.
Niko Edwards and Green D - both aliases used on the Internet - had long dreamed of taking a look at Earth from above, like many teenagers.However, Edwards, 19, never thought he would see a similar video that used some of their photos two months later on Youku, one of the country's top video websites.
China's Alibaba Group has stepped up its investment in cultural and digital entertainment industries with a strategic deal with leading online video source Youku Tudou.