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Adidas criticized for sharing explicit images on Twitter to promote sports bras

Adidas is taking heat for a Twitter ad campaign that featured naked breasts as the company tried to promote its new sports bra range. The German sportswear company on W

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New York City Mayor Eric Adams gives his first address

Eric Adams is sworn in as the 110th mayor of the city of New York on Jan. 1, 2022 in New York, New York. /Getty Images NYC Mayor Eric Adams gives his first address since being sworn in, declar

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Fitbit adds ECG and stress-level scanning to its Charge fitness tracker

Fitness band market share is undoubtedly contracting, thanks in no small part to the massive popularity of smartwatches. But 13.1 million overall shipments in Q1 2021 is nothing to sneeze at. People a

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Peloton Tread arrives next week with enhanced safety features, following recall

During a banner year for connected fitness, Peloton stumbled, as its two treadmills — the Tread+ and Tread — drew the scrutiny of the U.S. Consumer Product Safety Commission (CPSC). The tw

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Gamified home rowing machine Aviron raises $4.5M

Along with a surge in connected fitness funding, it seems that rowing machines are really having their moment. In April, Ergatta announced a $30 million raise, last month, CityRow announced a $12 mill

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Plant-based cereal startup OffLimits pours $2.3M into new products

For Emily Elyse Miller, founder and CEO of OffLimits, launching during a global pandemic was “interesting to navigate,” but in the end, worked out.“Unfortunately, ‘fun cereal’ is associated with being

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Amazon aims to inject new life into Alexa with release of developer tools and features

Amazon is giving its Alexa voice platform a shot in the arm after seeing further declines in skill growth over the past year, indicating lagging interest from third-party voice app developers. At the

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Fitness app HealthifyMe to expand worldwide after raising $75M Series C from LeapFrog and Khosla Ventures

People shopping around for a fitness app already have a plethora to pick from: MyFitnessPal, Noom and Lifesum, to name a few. Founded in India, HealthifyMe is betting that users around the world will

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Sweetch raises $20M for a personalized engagement system designed to boost health outcomes

You’ve just sat down to dinner, and your wearable device reminds you to get up and get in your steps for the day. Maybe the app has a point, but odds are, you’ll push the notification to the side. The

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Apple just released the first iOS 15 beta to everyone

This is your opportunity to get a glimpse of the future of iOS, iPadOS and watchOS. Apple just released the first public beta of iOS 15, iPadOS 15 and watchOS 8. Those releases are the next major vers

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Gympass, the corporate wellness unicorn, raises a $220M series E

Gympass, the exercise and corporate wellness unicorn that originated in Brazil, today announced a $220 million Series E. The company has seen tremendous growth in the last few months, as more and more

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Liteboxer, the Peloton of boxing, raises $20 million Series A

Liteboxer, the Peloton for boxing, has announced the close of a $20 million Series A funding round led by Nimble Ventures. B. Riley Venture Capital participated, alongside existing investors Raptor Gr

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Here’s everything Apple announced at the WWDC 2021 keynote

It’s that time again! This morning Apple kicked off its annual Worldwide Developer Conference the same way it does each year: a keynote jammed to the brim with all the new stuff coming to its va

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SaaS needs to take a page out of the crypto playbook

By the time I joined Box in late 2012, the “consumerization of the enterprise” movement was well underway. The playbook was clear: The lessons and tactics from the rise of consumer apps — viral loops,

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Echelon exposed riders’ account data, thanks to a leaky API

Image Credits: Echelon (stock image)Peloton wasn’t the only at-home workout giant exposing private account data. Rival exercise giant Echelon also had a leaky API that let virtually anyone acces

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Amazon’s new Echo Buds are a nice upgrade

It’s hard to recall a consumer electronics category that matured quite as quickly as the fully wireless earbuds. Things went from a handful of plucky startups to virtually every hardware manufacturer

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DeChambeau takes 1,800-mile detour between rounds at Quail

American golfer Bryson DeChambeau is teeing off during the second round of the Wells Fargo Championship at Quail Hollow Club in Charlotte, U.S., May 7, 2021. /CFP U.S. Open champion Bryson DeC