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Adidas criticized for sharing explicit images on Twitter to promote sports bras

Adidas is taking heat for a Twitter ad campaign that featured naked breasts as the company tried to promote its new sports bra range. The German sportswear company on W

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Fitbit adds ECG and stress-level scanning to its Charge fitness tracker

Fitness band market share is undoubtedly contracting, thanks in no small part to the massive popularity of smartwatches. But 13.1 million overall shipments in Q1 2021 is nothing to sneeze at. People a

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Gamified home rowing machine Aviron raises $4.5M

Along with a surge in connected fitness funding, it seems that rowing machines are really having their moment. In April, Ergatta announced a $30 million raise, last month, CityRow announced a $12 mill

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Obé Fitness raises $15M for its personality-driven exercise platform

Obé Fitness’ co-founders/co-CEOs Mark Mullett and Ashley Mills toss around the word “entertrainment” a lot. For the record, it’s not a reference to the Butler County, Ohio-based amusement park that se

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WaitWhat raises $12M to double down on what comes after podcasts

As podcasting continues to gain ground among mainstream consumers as a digital media platform alongside music, video, and the printed word, a startup that made a name for itself through building conte

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Liteboxer, the Peloton of boxing, raises $20 million Series A

Liteboxer, the Peloton for boxing, has announced the close of a $20 million Series A funding round led by Nimble Ventures. B. Riley Venture Capital participated, alongside existing investors Raptor Gr

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watchOS 8 brings new mindfulness features and respiratory tracking

You weren’t expecting to make it through this year’s WWDC without some big watchOS news, were you? Apple’s wearable isn’t quite doing iPhone numbers, but Watch has been massively successful for the co

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Gamified connecting rowing machine maker Ergatta raises $30M

As the world takes its first steps back to relative normalcy, there remains a major question mark around how profoundly our day-to-day is going to be changed for good. Nowhere does that question loom

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Peloton responds to concerns over Apple GymKit integration

Third-party hardware integration can be a tricky thing. Peloton this week raised some eyebrows by dropping Apple GymKit compatibility for its Bike Bootcamp program. Users were, naturally, quick to rea

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Home gym startup Tempo raises $220M to meet surge in demand for its workout device

When the pandemic forced everyone to stay at home last year, many gym-goers looked to at-home fitness makers to fill the void for their cardiovascular and strength-training workouts.To help meet that

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As working out goes virtual, Moxie raises $6.3M Seed+ round led by Resolute Ventures

With the pandemic sending the planet indoors to workout, the at-home fitness market has boomed. It was only in October last year that three-year-old Future closed $24 million in Series B and Playbook

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Hiro Capital puts $2.3M into team sports tracking platform PlayerData — as does Sir Terry Leahy

Hiro Capital has gradually been making a name for itself as an investor in the area know as ‘Digital Sports’ or DSports for shorts. It’s now led a $2.3m funding round in PlayerData. While the round mi

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80-year-old Li Yiben breaks 5,000-meter Asian record for age group

80-year-old Li Yiben (#3) competes in a track and field event in Huainan, east China's Anhui Province, April 3, 2021. /Sohu Sports How fast can you run at the age of 80 years?China's Li Yiben'

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Motosumo scores $6M to spin up a challenge to Peloton

Denmark-based Motosumo has scored a $6M Series A raise led by London’s Magenta Partners, alongside existing investors. The new funding will go on doubling its network of spin class instructors a

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YC-backed Taste brings multicourse fine dining into your home

Jeff Chen has a pithy pitch for his new startup Taste: “We made the Instagram of nice food.”In other words, just as Instagram made it easy for regular smartphone users to look like talente

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Peloton will pump $100M into delivery logistics to ease supply concerns

This probably falls under “good problems,” in the grand scheme of things. After another record quarter, Peloton has announced that it will invest more than $100 million in air and ocean freight delive

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Apple Fitness+ is adding AirPlay casting

A week after introducing Time to Walk, Apple has released another software update aimed at expanding its Fitness+ footprint. With today’s arrival the developer seed of watchOS 7.4 and iOS 14.5, the co