Chinese cosmetics makers are increasingly taking their battle with global competitors online, where digital marketplaces have been outpacing brick-and-mortar stores in selling cosmetics and personal products.
Medium-sized Korean cosmetics company Tonymoly will open an outlet in the premium Sephora chain store in downtown Paris next month.
China is considering a ban on exaggerated claims in cosmetics ads such as "skin as white as a newborn within a week".
Domestic cosmetics and personal care products that were popular in decades past have grown popular once again, with both young and old Chinese seeking a piece of nostalgia.
简体中文
