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Innovating baijiu for elusive margarita moment

The fiery Chinese grain liquor called baijiu has been distilled and quaffed in the homeland pretty much the same way for a millennium. Yet, as these brands expand overseas, spirits companies are wondering: How would it taste with 7-Up?

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Special day for Chinese liquor from Beijing to LA, and at home

World Baijiu Day, a Beijing-based campaign to promote appreciation of the Chinese white spiritaround the globe, is actually a weeklong series of events that concludes on Aug 9.