CompaniesaregearingupforChina’s“Double11”shoppingfestival,theequivalentofBlackFridayintheUS,whichistokickoffSaturday,withe-commercetitansmobilizingresourcesfora
"Double 11 is increasingly well-known in Japan now. We are excited that we could take part in this major Chinese online shopping festival," said Michio Takahashi, a manager from Japanese e-commerce company Rakuten Inc..
The 9th day of the 9th lunar month is the traditional Chongyang Festival, or Double Ninth Festival, which falls on Oct 9 this year.
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