CrowdfundingforonlinecontenthasbecomeanewtrendinChina.Anestimated188millionpeopleinthecountryhadregisteredfornewlearningexperiencesontheInternet,primarilyviapod
Spotifystarteditsnewyeargettingintothepodcastgamewhenitannounceditwasbringingonitsfirstoriginalcontentinatrioofmusic-relatedshows.TheninMarch,itpartneredwithWNY