Chinese Pop Idol Helps Burberry Get Back on Song

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Luhan pulls some sleek moves as the face of 'Cartier'

As the newly delegated representative of 'Cartier,' Luhan pulled out some sleek moves for a brief, abstract commercial. Needlessly to say, our 'deer' is looking extra handsome in fitted formal wear and slicked back hair.

Just see the CF above!

Cartier Juste un Clou x Luhan

Burberry has collaborated with pop star Kris Wu

Analysts at Barclays said the Wu campaign has boosted Burberry’s sales and awareness with shoppers on Chinese social media channel WeChat. Barclays’ Julian Easthope predicts a 2pc lift in like-for-like sales over the quarter.

He added: “The weather has also been more conducive to trench-coat and outerwear sales this year. With 2pc of growth from new space and 21pc of foreign exchange we estimate third-quarter sales of £752m – up 25pc.

The company's annual profits could be boosted by £125m from the weaker pound

Burberry has said its annual profits could be boosted by £125m from the weaker pound. It has also said former Smith & Nephew boss Julie Brown will start on Wednesday in the new combined role of chief operating and financial officer, replacing John Smith and Carol Fairweather.

Investors will also be watching out this week for festive updates from Halfords, Pets at Home, N Brown and Bonmarché after last week’s deluge of upbeat retailers’ results.

(APD)