Cultural activities aim to tell Chinese stories with animation

The “Animation for the Spring Festival: Happy Chinese New Year and China Readers’ Club” kicked off on Friday at the headquarters of NetEase in Beijing.

Held by the Chinese Culture Translation and Studies Support (CCTSS) and NetEase Inc, the activity is aimed at introducing the best Chinese animation works and writers to foreign countries, and to present the deep cultural meanings of Chinese New Year.

The activities of Happy Chinese New Year held in a foreign country.

Chinese New Year events have been held in many places around the world and have been warmly welcomed overseas. With the rapid development of the Chinese animation industry, Chinese animation works and artists have gradually become recognized by international animation fans. And this time, China Readers’ Club aims to use Chinese animation to tell Chinese stories.

A foreign-language-edition cartoon depicting Beijing.

“Spring Festival known as the Chinese New Year is the most important festival in Chinese culture; it has become not only a symbol but also a great platform for cultural exchange. With this opportunity, we want to tell Chinese stories, and let the voice of Chinese culture be heard. We want to use the animation and cartoon works to express ourselves through great platforms as NetEase,” said Xu Baofeng, professor of Beijing Language and Culture University.

The audience

In recent years, China's animation industry has shown good developmental momentum; International exchanges and cooperation in the field of animation have also increased, and cooperation between domestic and foreign enterprises has become increasingly close.

NetEase headquarters in Beijing.

When asking about why animation and cartoons are good ways to express Chinese culture, the general manager of the Beijing Total Vison Culture Spreads cooperation, Wang Ning, said: “Animation and cartoons is an international art language. The works do not only represent the spectacular painting skill of artists from all over the world, but also is a unique way for different culture to communicate, to get to know and learn from each other.”

(CGTN)