Why is everyone making OKR software?

Hello and welcome back to our regular morning look at private companies, public markets and the gray space in between.

Today we’re taking a moment to discuss the amount of money going into startups building OKR software. After covering

WorkBoard’s recent round

, I’ve noticed OKR software and services everywhere, even in Twitter ads that I somehow can’t avoid.

But surely there can’t be too many startups focused on OKR-related software and services? To answer that, let’s take a moment to detail out some of the startups in the space and their venture history. Leaning on my own research and

some work by G2

, this should be an entertaining way to spend our morning. Doubly so as several startups that we’ll discuss below (WorkBoard

and Gtmhub

, among others) are growing their ARR by several hundred percent each year, at the moment.

We’ll start with the world’s fastest definition of what OKRs are, and then dive in.