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A digital marketing research group has recorded online sales at a record high of 3.34 billion U.S. dollars during the Black Friday shopping spree in the United States.
Adobe Digital Insights (ADI) Saturday said the total represented a 21.6 percent increase from the same day of last year and 290 million dollars above the predicted 3.05 billion dollars sales for the traditional shopping day after Thanksgiving holiday.
The Black Friday this year also registered as the first day to ever generate over a billion dollars in online sales from mobile devices. Sales through mobile devices totaled 1.2 billion dollars, or 36 percent of all online sales for the day and an increase of 33 percent over the same day of last year.
The ADI research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media and advertising.
- Black Friday online sales in 2016 have seen a huge boost and it is being expected that the limit will easily cross and reach over 1 billion. Photo: Getty Images
The sales analysts believe that Black Friday online sales will see a huge boost in 2016. As of the record, Friday has been considered as the record-breaking day of this year's Black Friday sales online.
Black Friday 2016 Online Sales Surge
E-commerce transactions tracking company Adobe released a new report revealing that the 2016 Black Friday online sales, has broken all records and registered sales of more than $1 billion. It became the first day ever in the US retail history to see such huge sales and through mobile sales .
The report also indicated that it is supposed to be the first time when the Black Friday online sales will cross the $3 billion mark. After the weekend, the figures are expected to surge further. Adobe Digital Insights' chief analyst and director Tamara Gaffney mentioned the drop in sales in online sales following the US presidential elections and said that the Black Friday online sales are expected cover up for all losses.
The chief also said that the Black Friday online sales have seen the return of customers to online shopping. "As spending ramps up on Black Friday, we are back on track. We still expect Cyber Monday to surpass Black Friday and become the largest online sales day in history with $3.36 billion," Gaffney said as quoted byTech Crunch.
- Walmart is estimated to have increased its level of discounting the most this year among US retailers Photo: Bloomberg
Website Traffic Jams As Black Friday Online Sales Escalate
Where the number of buyers at physical stores still sustain, online shoppers tend to surge during Black Friday online sales,USA Todayreports. Although the sales using smartphones and other mobile devices have registered revenue worth $1 billion for the first time, Wal-Mart and Target have revealed that around 60 percent of their product orders have been received from mobiles.
As far as Macy's is concerned, customers have received a message saying "temporary shopping jam." This was because of the heavier traffic for Black Friday online sales. The site initiated a message where the customers were asked to wait for 10 seconds to get the page refreshed. In addition, the buyers were given an alternative 1-800 number to place their orders or speak to ecommerce representative for grievances, if any.
(APD)
