Nearly a year after stepping down as chief executive of HBO,
and his production company Eden Production have signed a five-year deal with Apple
Plepler started at HBO back in 1993 and became CEO in 2013. During his time in that role, HBO had continued success with shows new (“True Detective” and “Big Little Lies”) and old (“Game of Thrones”). It also launched its direct-to-consumer subscription streaming service, HBO Now, which in some ways was the precursor to
HBO Max — an upcoming service from ATT and WarnerMedia
that will incorporate HBO as part of a larger offering.
Plepler left HBO in the aftermath of ATT’s acquisition of its corporate parent Time Warner. Reports suggested that
ATT executives wanted HBO to ramp up its content production
in the hopes of growing the subscriber base and time spent watching the service.
According to The New York Times
, Plepler’s deal will see Eden Productions creating TV shows, documentaries and feature films exclusively for Apple TV+.
In explaining his move, Plepler told The Times that he didn’t want to try to “duplicate” his time at HBO — instead, it made sense to “do my own thing.” He also said that his only serious talks were with Apple: “I thought that Apple was the right idea very quickly, just because it was embryonic enough that I thought maybe, you know, I could make a little contribution there.”
Apple TV+ now live, with one year free for new iOS, Apple TV and Mac purchases