Facebook launches new photo app exclusively in China

CGTN

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According to the New York Times, in May Facebook

discreetly launched a photo-editing app called Colorful Balloons, in

China. The App was not previously announced until last Friday. It was

spotted by the New York Times.

The New York Time

reported that Colorful Balloons shares the look, function and feel of

Facebook's Moments app. Colorful Balloonsworks with WeChat, a leading

messaging app by Chinese social media giant Tencent, according to BBC.

The

latest statistics from the China Internet Network Information Center

(CNNIC) show that China now has the world's largest online market with

731 million users.

(Facebook CEO Mark Zuckerberg. /Photo via Mark Zuckerberg's Facebook)

A

Facebook representative said in the interview with BBC "We have long

said that we are interested in China, and are spending time

understanding and learning more about the country in different ways."

Facebook

was blocked in China in 2009, while its photo-sharing app Instagram was

banned in 2014 and the encrypted messaging app WhatsApp was partially

restricted last month.

Facebook has been trying to

get back to Chinese market. Facebook CEO Mark Zuckerberg is reported to

have been trying to persuade Chinese officials for years, and even spent

one year learning to speak Mandarin.

The release of

Colorful Balloons indicates Facebook is trying a different way. By

launching the new app anonymously, Facebook can have right connections

and get familiar with the local rules.