According to the New York Times, in May Facebook
discreetly launched a photo-editing app called Colorful Balloons, in
China. The App was not previously announced until last Friday. It was
spotted by the New York Times.
The New York Time
reported that Colorful Balloons shares the look, function and feel of
Facebook's Moments app. Colorful Balloonsworks with WeChat, a leading
messaging app by Chinese social media giant Tencent, according to BBC.
The
latest statistics from the China Internet Network Information Center
(CNNIC) show that China now has the world's largest online market with
731 million users.
(Facebook CEO Mark Zuckerberg. /Photo via Mark Zuckerberg's Facebook)
A
Facebook representative said in the interview with BBC "We have long
said that we are interested in China, and are spending time
understanding and learning more about the country in different ways."
was blocked in China in 2009, while its photo-sharing app Instagram was
banned in 2014 and the encrypted messaging app WhatsApp was partially
restricted last month.
Facebook has been trying to
get back to Chinese market. Facebook CEO Mark Zuckerberg is reported to
have been trying to persuade Chinese officials for years, and even spent
one year learning to speak Mandarin.
The release of
Colorful Balloons indicates Facebook is trying a different way. By
launching the new app anonymously, Facebook can have right connections
and get familiar with the local rules.