简体中文
Herbal cosmetic and beauty products made by The Shahnaz Husain Group. (Xinhua/Lv Xiaowei)
India’s leading herbal cosmetics manufacturer said it is seeking to open the vast Chinese market for its cosmetic and beauty products based on the 5,000-year-old traditional Indian medicine system also called Ayurveda.
In an exclusive interview with Xinhua on Tuesday, Shahnaz Husain, CEO and chairperson of the Shahnaz Husain Group, said the company is aggressively seeking local distributors here in Hong Kong for opening storefronts in China in the near future.
Indian and Chinese share the same belief in traditional herbal medicine, which would empower the company in product sales and provide room for further industrial collaboration between companies of the two countries, said the business tycoon.
Hong Kong and Shanghai are among the most ideal places as gateways for her company’s business expansion into the Chinese market given their high level of internationalization, she added.
Husain, who is on a 9-day business trip in Hong Kong, proposed cooperation between Indian and Chinese herbal cosmetics manufacturers which could start from forums in such area as traditional herbal products. “Together, we are changing the entire cosmetic industry, she said.
However, the low presence and brand recognition of Indian products in China would likely to back-fire the beauty product group, which has received prevailing success in its homeland and the European market.
According to Baidu, a leading Chinese web search engine, Chinese consumers prefer Western cosmetics as all the top 10 “most searched cosmetic and beauty companies were from the United States and Europe in 2012.
Shahnaz Husain Husain, a rewarded women entrepreneur and chairman of The Shahnaz Husain Group. (Xinhua/ Lv XIaowei)
A cosmetic industry veteran who loves Ayurveda very much, Husain said she was not worried about the current poor publicity of Indian products in China. To her, Indian herbal cosmetic brand has unique features of providing care and cure using natural ingredients rather than relying on chemicals, which she believe will be accepted by Chinese consumers.
“My treatment plan is very different, we are not into color and cover..., we are into care and cure, said Husain. She believed that the “inner beauty concept is inline with traditional Chinese herbal medicine that still has major influence in China.
