Vietnam’s Trung Nguyen Coffee Company participates in 2014 SIAL CHINA Fair

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Asia’s leading food & beverage show in Shanghai, China from 13to 15 May 2014. This is the third time one of the leading coffee company of Vietnam participates in this event.

Located at Hall E7, number F006, Trung Nguyen will have the opportunity to proudly present to new potential partners with full product ranges and the new launches of its successful G7 instant coffee Brand. In addition Trung Nguyen will also proudly present its new product concepts regarding its unique Roast and Ground range.

Trung Nguyen is a privately held corporation with a totally vertical operation starting from being coffee beans grower and buyer up to roaster, grounder, packer and marketer. With 4 production facilities of highest international quality standards and with a secret recipe, Trung Nguyen has managed today to gain a respective position in the coffee world, by winning consumers preference, now is expanding its successful brands and successful business model in over 60 countries.

In China today, one of Trung Nguyen’s key markets, G7 brand is already leader in most of the major online shops and is spreading now its presence in the modern trade all over the country at a fast pace. With its participation in SIAL Fair, Trung Nguyen brings business opportunities to China’s suppliers in distribution of roast and ground coffee, instant coffee G7 as well as Coffee shop franchising in China and other countries**.**

Trung Nguyen group was established in 1996 in Vietnam’s Central Highlands Dak Lak province, which is the largest domestic coffee brand within Vietnam, and exports its products to more thanthan 60 countries and territories around the world. The growth rate has been maintained over 50% in several consecutive years.