Anna Pawlak Kuliga, CEO and President of IKEA China

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The pandemic has pushed people into social distancing, working from home, and spending more time with family.

Home has become, more than at any time, a more important space for everyone. So how could our homes meet all our diverse needs, and be the safe hub for all. That’s what Ikea has been thinking hard about and working on throughout this year. Anna Pawlak Kuliga, CEO and President of IKEA China, told me the only way is to get the real picture from customers themselves and help them make their dreams come true: a sustainable, healthy, and convenient home.

Aired: 11/09/2020