Top 10 brands most relevant to China's Gen-Z

Xiaomi topped Adidas and Nike as the most relevant brands for Generation-Z (born mid-90s to 2000s), according to a report by RTG Consulting Group.

The 2016 RTG Brand Relevance Report ranked top brands among young Chinese consumers divided into two groups: Generation-Y (born 80s to mid-90s) and Generation-Z.

The report was compiled using a survey of 4,000 consumers,covering brands in six industries: fashion, electronics, technology, mobile apps, cars, and food and beverage. Let's take a look at the top 10 brands most relevant to Gen-Z.

No 10 New Balance

A view of a New Balance store in Shanghai on Aug 14, 2014. Photo: IC

No 9 Apple

Young consumers take selfies at an Apple store during its opening on Jan 16, 2016 in Nanjing, capital of East China's Jiangsu province. Photo: IC

No 8 Samsung

Students walk out of a showroom at the headquarters of Samsung Electronics in Seoul on Oct 28, 2011. Photo: IC

No 7 WeChat

The logo of instant messaging app WeChat is seen on a mobile device in Shanghai on March 12, 2014. Photo: IC

No 6 Converse

Products are displayed at a Converse store in Yixing, East China's Jiangsu province, on Dec 19, 2015. Photo: IC

No 5 Zara

A woman passes by a Zara store in Hangzhou, Zhejiang, on March 16, 2015. Photo: IC

No 4 Uniqlo

Customers wait in line for the opening of a Uniqlo store in Shanghai on Sep 27, 2015. Photo: IC

No 3 Nike

A boy in a Nike T-shirt enters the venue for the college entrance exam in Jilin, Northeast China's Jilin province, on June 8, 2016. Photo: IC

No 2 Adidas

Adidas sports products are displayed at Tai Koo Li, Sanlitun, Beijing, ahead of the Euro 2016, on June 9, 2016. Photo: IC

No 1 Xiaomi

Chinese customers try out Mi smartphones at a store of Xiaomi in Chengdu city, Southwest China's Sichuan province, April 30 2016. Photo: IC

(CHINA DAILY)