China’s online gaming market: bigger profits, revenue

APD NEWS

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Online gaming is growing rapidly in China. A research by Goldman Sachs shows that games are the biggest component of media spending by Chinese consumers, reaching 14.3 billion US dollars in 2013.

The high demand for online games has helped Chinese game publishers rise to the top, with many games on smartphones. Tencent, a heavyweight in the tech industry, in particular, has a strong hold on the market.

China is one of the world’s biggest gaming markets, and the concept of E-sports has a huge fan base with players shifting from PCs to smartphones. Multiplayer Online Battle Arena games, or MOBA, is the most popular genre evolving from just a game to a serious sport.

Leveraging the genre’s popularity in China, in 2015, Tencent released a new MOBA game, Honour of Kings, which has attracted legions of fans spending lengthy hours in front of their screen.

To better understand the Chinese gaming market, its biggest players and the future of the industry, watch the interview CGTN’s Rachelle Akuffo conducting with Quantum Networks CEO, Ari Zoldan.

(CGTN)