简体中文
Colorful Samburu warriors singing and dancing at a wedding ceremony in a village near Archers Post, Northern Kenya.
The Silk Road Action Plan 2016/2017 is a comprehensive overview of United Nations World Tourism Organization(UNWTO)'s strategies and initiatives designed to help Silk Road tourism grow more robust, competitive and sustainable. The Action Plan aims to foster collaboration between stakeholders to stimulate investment and poverty reduction along the Silk Road, while safeguarding its cultural and environmental resources.
A man riding on a camelin front of the Pyramid in Egypt.
The Silk Road Member States are in a unique position to leverage from each other by collaborating in a number of areas such as marketing, product development, tourism route development, travel facilitation and cross border initiatives. The Silk Road Action Plan 2016/2017 is designed as a platform to facilitate this.
Traditional Balinese Dance inBali，Indonesia.
The Action Plan begins with an introduction to Silk Road tourism and UNWTO's vision for its development. It highlights the roles of the key stakeholders and provides an overview of Silk Road tourism activity led by UNWTO over the previous years. Global trends impacting tourism are also included to highlight the implications and opportunities for developing Silk Road tourism now and in the future.
The dying tradition of Sri Lankan stilt fishing.
The Action Plan outlines goals and objectives that have been developed based on the priorities set by Member States. The priority actions are designed to be realistic and achievable short term steps that work towards the ultimate vision for Silk Road tourism.
Blue Mosque, one the most popular tourismattractionin Istanbul, Turkey.
Success on the Silk Road will rely on dedicated input, engagement and support from all industry stakeholders.The UNWTO Silk Road Task Force will continue to play a key role in identifying priorities and measures that best represent industry needs. Stakeholders are encouraged to address the priority actions by working in collaboration at the local, national and regional levels. Member States are invited to align their national master plans with the priority actions outlined in this Action Plan. All stakeholders are encouraged to take initiative and provide input on how these goals can be reached.
Holi, known as the festival of colors is celebrated primarily in India.
This Action Plan emphasizes the extensive opportunity for developing sustainable tourism along the Silk Road.Building on the increasing international recognition of the Silk Road as a vehicle for transnational growth and development, this Action Plan seeks to revive the historic routes as a tourism concept fitted to the globalized age we live in.
Chiang Mai, the largest and most culturally significant city in Northern Thailand.
The Silk Road Action Plan 2016/2017 works as a collaborative platform for marketing and capacity building, raising the profile of Silk Road tourism while driving development that is sustainable, responsible and internationally competitive.
