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For spring, Dior Homme tapped a lineup of diverse, multigenerational artists to front its campaign. Creative director Kris Van Assche looked to New Romantics icon Boy George,Mr. Robotactor Rami Malek, rapper A$AP Rocky and model Ernest Klimko to star in the ads photographed by Willy Vanderperre.
Van Assche embellished on the inspiration behind the campaign toWWD.
"I really tried to translate what I think Dior Homme is right now. It's about music, it's about cinema, it's about fashion...Boy George, when I was a kid, was one of the first to have this message about difference being okay; he was such a major influence on my generation. That idea of freedom and being a rebel–which he still is–is really something that has stayed with me."
Boy George for Dior Homme.
Willy Vanderperre for Dior
Also starring in the ads is Rami Malek, the handsomeMr. Robotactor whose spot in the campaign marks his first major fashion gig.
Rami Malek for Dior Homme.
Willy Vanderperre for Dior
And making his return to Dior Homme is none other than AAP Rocky, whostarred in the brand's Fall 2016 campaignas well. Unlike Boy George and Malek's studio photos, AAP's ads are shot in the streets of Paris, the perfect backdrop for the swoon-worthy rapper.
A$AP Rocky for Dior Homme.
Willy Vanderperre for Dior
In conjunction with the new campaign, Dior Homme also launched an Instagram account (
@diorhomme
), which will undoubtedly offer up plenty of dapper, well-dressed men that we could all use a little more of in our feeds.
(Bazaar)
