Top 10 China's e-commerce celebrities with most commercial value

China Daily

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China's internet celebrity sector's output value this year is expected to reach 58 billion yuan ($8.7 billion), surpassing China's box office and equal to China's largest retailer Bailian Group's annual sales last year, according to a report by Shanghai-based enterprise data aggregator CBNData.

E-commerce celebrities who attracted their social media followers on social media platforms such as Sina Weibo, China's answer to Twitter, to their outlets on e-commerce platforms such as the Alibaba-backed online shopping site taobao.com saw their revenue increase in addition to the profits from advertisements.

CBNData ranked China's e-commerce celebrities' commercial value by their value realizability, growth potential and fans' quality. Let's take a look at top 10 e-commerce celebrities.

No 10

Sina Weibo account: Xiaoyiyaxiaoyi

Commercial value index: 74

Born in the 1980s, Xiaoyiyaxiaoyi, the owner of an online boutique on taobao.com, wears a pink lace dress and models for her shop in a photo posted on her Sina Weibo account on July 27, 2016. Photo: Sina Weibo

No 9

Sina Weibo account: Langbao-LangBoom

Commercial value index: 78.7

Langbao-LangBoom, owner of a garment brand LangBoom and an online shop on Taobao.com, models for her brand in a photo posted by her on Sina Weibo on July 7, 2016. Photo: Sina Weibo

No 8

Sina Weibo account: Meimeidexiaxiaa

Commercial value index: 78.9

Meimeidexiaxiaa, an online fashionist and the owner of a shop on Taobao.com, wears the dress sold on her online shop in a photo posted on Sina Weibo, on May 14, 2016. Photo: Sina Weibo

No 7

Sina Weibo account: Xueli Cherie

Commercial value index: 79.9

Xueli Cherie, owner of the fashion brand Chinstudio, posts a photo of her on SinaWeibo, saying she will send the handbag, necklace or clothes she wears in the photo as a gift to one of her Weibo followers who comment on the post, on May 27, 2016. Photo: Sina Weibo

No 6

Sina Weibo account: YeswomenXiaoyi

Commercial value index: 80.4

YeswomenXiaoyi, founder of the fashion brand Yeswomen, takes a selfie and posts it on SinaWeibo, telling her followers that she has got pregnant, in Los Angeles, August 8, 2016. Photo: Sina Weibo

No 5

Sina Weibo account: ALU_U

Commercial value index: 81.3

Fangjing, a professional model known as ALU_U on SinaWeibo, wears a denim dress and models for her fashion boutique Alu Studio on a photo posted on SinaWeibo, on July 26, 2016. Photo: Sina Weibo

No 4

Sina Weibo account: TikiLee

Commercial value index: 81.3

TikiLee, owner of fashion brand TKSTYLE, posts a photo of her wearing a black cap on SinaWeibo, telling her followers the cap can be pre-ordered, on June 28, 2016. Photo: Sina Weibo

No 3

Sina Weibo account: LinForeverGirl

Commercial value index: 85.9

LinForeverGirl, design director of the fashion brand Lin Edition Limit, who graduated from the University of Nottingham in UK, wears an embroidery suit to model for her brand on a photo posted on SinaWeibo, on July 30, 2016. Photo: Sina Weibo

No 2

Sina Weibo account: Zhang Dayi Eve

Commercial value index: 92.3

Zhang Dayi, a model and actress on SinaWeibo and owner of a fashion boutique on taobao.com, smiles in a photo posted on SinaWeibo, June 30, 2016. Photo: Sina Weibo

No 1

Sina Weibo account: Only Anna

Commercial value index: 92.6

Only Anna, owner of the fashion design studio called ASM and operator of a fashion boutique on taobao.com, wears a dress designed by her studio in a photo posted on SinaWeibo, July 28, 2016. Photo: Sina Weibo

(CHINA DAILY)