Online-offline integration will transform global retailing, Jack Ma says in letter to shareholders

The global retail industry will see a radical change over the coming years when e-commerce activities evolve further, turning what’s cutting edge now into the “traditional business” of tomorrow, according to Jack Ma, founder of the world’s largest online shopping platform Alibaba Group.

“We anticipate the birth of a re-imagined retail industry driven by the integration of online, offline, logistics and data across a single value chain,” Ma said, in his letter to shareholders ahead of the New York-listed company’s annual shareholders meeting.

(SCMP)