Former British celebrity publicist Max Clifford dies in prison

APD NEWS

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Britain’s best-known publicist, Max Clifford, died on Sunday after collapsing in prison.

“As with all deaths in custody there will be an investigation by the independent Prisons and Probation Ombudsman. Our condolences are with Mr. Clifford’s family at this difficult time,” a prison service spokeswoman said in a statement.

Clifford was serving an eight-year sentence for indecently assaulting teenage girls in the 1970s and 1980s.

The BBC said it understood the 74-year-old had collapsed in his cell on Thursday while trying to clean it, then again the following day.

Clifford’s conviction in 2014 was the first from an inquiry into historical sex abuse triggered by reports that the late BBC TV presenter Jimmy Savile had been a prolific sex offender for decades.

Clifford, whose clients once included TV music mogul Simon Cowell and US boxer Muhammad Ali, was found guilty of eight counts of indecently assaulting four girls aged 14 to 19 between 1977 and 1984.

He had denied the charges, saying the allegations were “utterly repulsive” lies by fantasists and opportunists.

(REUTERS)