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Flipkart
is rolling out a voice assistant feature to its platform to make it easier for consumers to shop as the Walmart-owned e-commerce giant
looks to expand its reach in the nation.
The AI-powered voice assistant currently supports grocery category, Supermart, but a company spokesperson told TechCrunch that
Flipkart
will be extending it to other categories. The feature has rolled out to Android users, and the company says it is working on adding this to its iOS app.
The assistant, which supports Hindi and English, will also add support for more languages, the company said. The feature allow users to explore deals and offers, filter results, add multiple items to cart, receive contextual suggestions, and check out using conversational voice commands.
Jeyandran Venugopal, Chief Product and Technology Officer at Flipkart, said the company travelled across the country to fine tune its voice capability. “The launch of voice assistant also aligns well with the growing adoption and comfort of consumers towards voice-based online commerce,” he said in a statement.
The addition of the voice assistant functionality comes months after Flipkart
added an “audio visual guided navigation”
feature last year that was aimed at simplifying the user experience for first-time internet users — and existing online users not comfortable with making transactions online.
Hundreds of millions of Indians have come online in the past decade. Many of them are less-educated and are uncomfortable with typing and navigating services in English. Voice search has become popular among many such demographics in recent years. Google said last year that voice searches were growing
270% year-on-year
in India.
More to follow…
