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“IT’S the best iPhone we have ever created. This is iPhone 7”. These were the words Apple CEO Tim Cook said to the crowd at the Bill Graham Civic Centre in San Francisco during the launch of the iPhone 7, iPhone 7 Plus and second generation Apple Watch.
Iphone 7 and iphone 7 plus
1.Design
Dust and water resistance
Two new black colors: 'Jet Black' and 'Black'
Camera bump remains
The iPhone 7 is just as sleek as its predecessors, with the iconic rounded design returning for a third instalment with the same 138.3 x 67.1 x 7.1mm frame as the iPhone 6S. It's lighter though at 138g, down from 143g on the 6S.
One of the big new talking points is its water and dust resistance, with IP67 protection bringing the new iPhone into line with the Samsung Galaxy S7 – and giving you peace of mind when you're in the bath or out in the rain.
There are two new colors as well, with the glass and aluminum Jet Black joined by the matte-finish Black option – the latter option also features a black Apple logo on its rear. Apple says the iPhone 7 kicks out twice the volume of the 6S, as well as having an increased dynamic range. In short, they should sound good.
2.Headphone jack
No headphone jack
Lightning EarPods in the box
Aaptor for standard headphones in the box
Wireless AirPods available at extra cost
The new wireless AirPods*.*Photo:AFP
It's gone! It really has gone. Apple has removed the standard headphone jack – but it's not all bad news.You get a set of Lightning EarPods in the box, meaning you'll be able to plug in right away, while an adaptor is also included, so you can continue to use your current headphones if you wish – although it's certainly not the most elegant implementation.
3.Camera
A larger, single-lens 12MP rear sensor
Raw support, 50% more light, 60% faster, 30% more power efficient
Front camera now at 7MP
Apple has overhauled its camera tech for the iPhone 7, bringing in a brand new 12MP sensor on the rear and upping the front-facing snapper from 5MP to a 7MP Facetime HD offering.
The larger iPhone 7 Plus comes with a dual-camera setup, but this is the iPhone 7 page, so we're focusing on that phone here.
The iPhone 7 has a completely new camera system, and gains OIS (Optical Image Stabilization), something the iPhone 6S missed out on but which the 6S Plus boasted.
The iPhone 7 Plus will have dual cameras.Photo: Twitter
4.Battery
Longest-lasting iPhone ever
2 hours more life than iPhone 6S
Apple says the iPhone 7 and iPhone 7 Plus have the best battery life of any iPhone – and so they should. It reckons those upgrading from the iPhone 6S can expect, on average, an additional two hours from each charge.
5.Display
4.7-inch, 1334x750 resolution
Brighter
Apple has stuck with the same screen size and resolution from the 6S for the iPhone 7 - so at first glance there's not much to report.
The 4.7-inch display sports a 1334x750 resolution, which in turns gives you a 326ppi pixel density. That served the 6S well, so you shouldn't worry about it on the iPhone 7.However, crank up the brightness bar on the new iPhone and you're eyes will be in for a treat. Apple has upped the brightness of the display on the iPhone 7, for an even brighter, bolder visual experience.
6.OS and power
Four-core, 64-bit A10 Fusion processor
iOS 10
The iPhone 7 has been groomed to launch alongside iOS 10, and it's a tremendous feature upgrade over iOS 9.3. It introduces a much smarter Siri that can command third-party apps, new Messaging functionality and a convenient Raise to Wake way of lighting up the phone.
7.Home button
A pressure-sensitive home button
Taptic feedback
It may not look like it, but Apple has redesigned its home button, making it more powerful than ever. It features the same pressure sensitive technology as the touchpad on the new MacBooks, as well as delivering taptic feedback.
Apple watch
Chief operating officer Jeff Williams took to the stage to announce the second generation Apple Watch. “We are going to keep pushing Watch forward and today we are excited to introduce next generation of Apple Watch,” he said. “We call it Apple Watch Series 2 and it’s been completely reengineered.”
The first big change to the device is the fact it has been made water resistant up to 50 metres, with swimming added to the fitness activities.
Series 2 has a dual core processor that’s up to 50 per cent faster and a graphics chip that’s twice as powerful.
The Apple Watch’s second generation display is also more than two times brighter than the earlier model.Seeing runners as the ideal market, Apple has built-in GPS for phone-free workouts with accurate fitness tracking and measurement.A partnership with Nike will offer better running analytics.
Super mario
Apple’s App Store has now had 140 billion downloads, with the iPhone and iPad being the most popular gaming devices in the world.
Already offering half a million games available for download, Apple has announced one more huge title.
Coming these holidays, Nintendo will launch Super Mario Run and a two-player battle mode called Toad Rally for iOS.
(APD)
