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Online entertainment gains more popularity during the 2021 Spring Festival. /CFP
Many people stayed put in the cities where they work for this Chinese New Year. That brought a change in leisure patterns. The time spent on offline gatherings now turned to online entertainment. Many people choose their favorite movies or TV series to accompany them during the holiday.
The latest figures show more than 2.3 billion views of online video in just over two weeks (starting from January 28, which marks the start of the Spring Festival travel rush, to February 16). That's a fifth more than the same period last year.
This is according to the 2021 Chinese New Year Holiday Online Video Data Report released by Youku, a China's video streaming platform, on February 19. The report also says that users spent an average of 1.5 hours a day on the platforms.
The decline in returning to home villages has also significantly pushed up the figures in big cities. Beijing, Shanghai, and Guangzhou were all ranked in the top five in terms of average daily viewing time.
Compared with the traditional New Year celebrations like visiting temple fairs, watching movies on the internet has gradually become popular among young people. Data show that the users born after the 1990s accounted for the highest proportion of all age groups, reaching 54.1 percent, among which young people aged 25-29 accounted for nearly 30 percent.
"Usually, young people like to watch mysteries or romantic dramas. But during the Spring Festival, comedies are a more preferred choice. Among them, the 13th season of comedy-drama "Country Love Story" gained some two million audiences," said Youku staff Yang Xue.
Many "cloud activities" such as online classes and online exercises are gaining popularity during the pandemic. This special condition also helps shape people's consuming habits of online entertainment. Yang Xue said she believes that this trend will continue to thrive in the future.
