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As e-commerceexpands, businessesaround the worldare creatingnew ways to engage more consumers.
"Live shopping” is a relativelynew commerce technologyin which shops and sellers hire internetinfluencers to pitch and sell their products in real timeonline.
It has changed the trillion-dollar e-commerce market in China and other countries including Brazil.
CGTN spoke to a wineinfluencer, Paulo Drokan, who’s beensuccessfully experimenting with this format. Here’s his story.
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