When the goals of PR and journalism don’t align

*Update: We promised to *

link to Creighton’s Soundcloud

. Here it is.

Hello and welcome back to

Equity

, TechCrunch’s venture capital-focused podcast, where we unpack the numbers behind the headlines.

For our Wednesday show this week,

Natasha

and Alex

hosted a PR roundtable. Yep, our promise back when Alex Konrad came on the program to chat funding rounds is being fulfilled. Here’s who joined us:

• Amy Widdowson

  , VP Corporate Communications at Zeno Group

  and newsletter writer extraordinaire

• Kelsey Cheng

  , PR Director at Walker Sands

• Creighton Vance

  , Media Strategist at Mission North

  and maker of music

We had a few things to chat about, so we broke the show into a few sections:

• Today’s PR world: The impact of COVID-19, burnout, what their work entails, and some tips for startups.

• The sheer pace of news today: The evolution of client expectations, managing clients themselves, and burnout.

• Tech vs. Media: We chatted content marketing, sharing details with the press, and why the media never shares drafts of stories before they go out.

Frankly it was a very good time and a fun chat. Shoutout to our guests for arriving early and being very put together. May all podcast guests in the future learn from such efforts. One guest was even wearing a shirt with a collar! In 2021! We were impressed.

Recall that Equity is off the rest of the week so that we can recharge and retool a bit. Hugs!

*Equity drops every Monday at 7:00 a.m. PDT, Wednesday, and Friday morning at 7:00 a.m. PDT, so subscribe to us on *

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and all the casts.*