What we’ve learned from building 40,000+ links for clients

Since our agency opened in 2012, we’ve learned a lot about how to build quality links through content marketing.

The industry has evolved for a variety of reasons, including

Google’s algorithm updates

and the state of digital media. We’ve had to change along with them.

Over the years, we’ve completely revamped the way we develop content ideas, report on results, identify pitch targets — everything except for our core belief: a combination of content marketing and digital PR is the best way to build top-tier links.

I want to share three of our biggest insights from our experiences adapting so you don’t have to start from scratch or wonder which of your processes needs an update.

Instead, you can get to

building the best backlinks

you can.

Building the best links requires original research