Didi Private Car to offer new online service targeting young children

By APD Writer Tao Xing

The Didi Private Car service, a part of Chinese on-demand mobility giant Didi Chuxing, Monday announced to launch the “Baby Deluxe” online service targeting young children. It is the first Chinese car-on-demand service targeting children.

The car offering such service carries a child-safety seat made by the German enterprise CYBEX. From now on, customers in eight big cities, including Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou, can book “Baby Deluxe” service on the Didi app via their mobile phones. Parents will use the “Private Car” entrance on the Didi app to access the “Baby Deluxe” service. According to the company’s officer, “Baby Deluxe” will be released in more and more cities in the future.

Fu Qiang, Senior Vice president of Didi Chuxing

“To meet the demands of our customers and to guarantee a safe journey for children, we release the customer-tailored service called ‘Baby Deluxe’,” said Fu Qiang, who is in charge of Didi’s Quality Traveling Business Group, stressing safety and user experience are the top priorities. He said customers are where the direction points to, and the company will try to develop itself into a service-oriented company by means of the standardized and customized service. “Baby Deluxe” service is the result of customer research and big data analysis.

Mr. Ruben Baumann, CYBEX’s vice president of international sales

Ruben Baumann, vice president of international sales at CYBEX, said the CYBEX’s products a mix of rationality and emotionality, feature both good quality and outstanding design. He introduced that every child-safety seat in the “Baby Deluxe” cars is produced by themselves. The product applied in this service is the famous PALLAS2FIX, which provides safe and comfortable traveling experience for young children.

At the news briefing in Beijing, the organizer displayed two “Baby Deluxe” cars, with drivers being invited to the site. Meanwhile, the organizer also invited a 3-year-old girl to experience their “Baby Deluxe” service, and a skilled driver show the service to the press.

The host interviewed a little girl who experienced the "Baby Deluxe" service

CYBEX's desk in "Baby Deluxe" car

Didi said, the car drivers are all excellent full-time drivers, and have received professional trainings and passed the strict test.

The host interviewed "Baby Deluxe" driver

Experts noted that the cooperation of the two companies will boost the development of safe journey for children in China, and strengthen the social responsibility of enterprises.

Heads of Didi and CYBEX accepted onsite media questions

News briefing spot

News briefing spot

Before the “Baby Deluxe” service, Didi also launched many customized services such as “chartered car” and “smog-free car”, to satisfy customers’ special requirements, which has been widely welcomed by the users.

Didi's “No-smog” service

Advantages in data collection and high-end technology have become a soft power for Didi to improve service experience. With the help of machine learning and big data, it can predict travel time and traffic condition more accurately. Didi said that it is trying to create a more convenient and comfortable travel experience for customers.

（来源：亚太日报）