Super Mario Run takes fastest-downloaded crown but Nintendo shares fall again

Telegraph

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Super Mario Run has broken Apple's record for thefastest-downloaded app in the first week that is has been available, in spite of swathes of complaints and a dramatic drop in Nintendo's value.

Nintendo's latest foray into mobile gaming has become a smash hit, with Super Mario Run being downloaded 40mtimes in the firstfour days it was available.

The record surpassesPokemon Go's popularity by a mile: it tookthe augmented reality game 11 days to reach 25m downloads and 19 days to hit 50m.

Super Mario Run, whichlaunched a week ago, now ranks first in the App Store in 140 countries, after what had appeared to bean initially muted reception.

The game is the first time Mario has come to the iPhone Photo: AFP/GETTY IMAGES

Despite the game's apparent popularity, Nintendo's shares have plummeted in the past week raising concerns that it will manage to transition into a mobile gaming leader. Its share price hasdropped14.4pc since the game's release on Thursday, wiping 565bn yen (£3.9bn) off its value.

In the first four days of its release Maio's mobile debut receivedan average worldwide rating of 2.1 stars, according to App Annie. Players complained the game, which costs a one-off fee of £7.99, is too expensive and is a drain on data allowances.

Some users reported that it requires 50MB of data for every hour played, which can rapidly diminish allowances when playing through a mobile connection rather than Wi-Fi. As well as the need for a constant internet connection, Super Mario Run has been criticised for being too short.

While the game comes with a hefty price tag, users can download a shorter trial version for free, which could have skewed download numbers and user reviews.

App Annie estimates gamers spent £11.3m on the game in its first three days, which is split between Nintendo and Apple, with the former receiving 70pc. That figure estimates that 4pc of people who downloaded Super Mario Run paid for the full version. Shares in DeNA, the company Nintendo partnered with to make the game, fell 18.2pc in the same period.

Super Mario Run's disappointing effecton the Japanese gaming giant's value comes as a shock after investors' expected it to have a similar effect as the release of Pokemon Go, which sent Nintendo's value rocketing and more than doubled its share price in June.

(Telegraph)