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By APD writer Maverick
JAKARTA, March 28 (APD) — Indonesia resumed the nation’s largest annual fashion extravaganza event with promotion on national tourism was highlighted this year through fashion products inspired by cultural and traditional motifs in each destination.
The 2018 Indonesia Fashion Week (IFW) organized by Indonesian fashion designer association (APPMI) in cooperation with government’s creative economy agency (Bekraf) was opened on Wednesday, would run until Monday.
Speaking in her remarks to open the 5-day event, IFW Chief Organizer who also chairs APPMI Poppy Dharsono said that besides promoting tourism, the annual event was originally aimed at helping national fashion industry, which mostly in Small Middle Enterprises (SMEs) sector, to access international market.
“We would always support Indonesian SMEs fashion industry by providing guidances to make the products still embedded with Indonesian traditional characteristics and suited with international fashion trends,” Poppy said in the capital city’s landmark convention center of JCC that hosts the event.
The 2018 Indonesia Fashion Week was participated by at least 200 designers and 460 fashion-related SMEs firms. They would display their best and attractive fashion collections in the catwalks as well as in the exhibition section during the extravaganza event.
Developing the SMEs sector in the country is an essential task to expand the nation’s economic growth, she said, adding that some 57 million firms now operating in the sector, mostly in micro businesses that employ millions of people in grassroots level.
Poppy said the IFW this year takes a theme of Cultural Identity, exploring the designers’ creativities to design their fashion products inspired by cultural and traditional motifs in areas around the destinations across the country.
Lake Toba in North Sumatra province, Borobudur Temple in Central Java province and Labuan Bajo in East Nusa Tenggara (NTT) province were Indonesian destinations picked by the organizer for the designers to highlight their fashion products displayed in the catwalks.
Indonesia saw increasing contribution from creative economy sector to the nation’s Gross Domestic Products (GDP) with 7.44 percent, amounted 922.58 trillion rupiah (about 67.1 billion U.S. Dollars) was recorded in 2016.
That figure was higher than 7.38 percent, amounted 852.56 trillion rupiah (about 62 billion U.S. Dollars) a year earlier.
Government expected that the contribution would further expand to 1,000 trillion rupiah (about 72.7 billion U.S. Dollars) in 2017 as the figure was still being verified by Indonesia’s central statistics bureau at present.
(ASIA PACIFIC DAILY)
