(FORBES)
Whenitcomestomediacoverageofthe2016presidentialelection,twocandidates,DonaldTrumpandHillaryClinton,haveallbutdominatedtheheadlines.Butweknowlessabouttheirsupporters.
AtQualtrics,weranasurveytofindoutwhothesepeopleare.ItturnsoutTrumpsupportersaremorelikelytosaytheydrinkPepsi,attendchurchregularly,andbelievethegovernmentregularlycoversupthingspeopleshouldknowabout.Clintonsupportersaremorelikelytoreportdrivingforeigncars,beingunmarried,andbelievingthe2016presidentialracewillbeclose.AndbothTrumpeteersandClintonianswereequallylikelytobelievealienshavevisitedtheearth.
Whatelsedidwediscover?
TheFutureOneofthemostcommonrefrainsinpoliticsisthattomorrowwillbebetterthantoday.ButmostTrumpsupportersdon’tfeelthatwayrightnow.Only35%ofTrumpsupporterssaytheyarebetterofftodaythantheywereayearago.Thatnumbergoesupto52%ofClintonsupporters.
Andwhatabouttheirchildren?Thereisn’tmuchoptimismthereamongsupportersineithercamp.Whenaskediftheybelievethatkidstodaywillbebetterofffinanciallythantheirparents,only28%ofClintonsupportssaidyes.ForTrumpsupporters,fewerthan1in5thinktoday’skidswillbebetteroffthantheirparents—andnotbecauseallofTrump’ssupportersaresuperrich.Theyaren’t.Lessthan15%makeover$100,000ayear.