简体中文
By APD writer Melo M. Acuña
National Privacy Commissioner Raymund Enriquez Liboro said the Philippines will soon become the 9th economy to be enrolled in the Asia Pacific Economic Cooperation’s Cross Border Privacy Rules system as the government has formally tendered its intention to be part of the latest structure.
In his speech before the forum entitled “Innovative Philippines: Transforming Barriers to Productivity, Transparency and Inclusive Growth” hosted by STRATBASE, Mr. Liboro said this certification system serves as seal of privacy compliance and accountability thus creating a competitive advantage in both local and global markets.
“It is a regional, multilateral cross-border data transfer mechanism and enforceable privacy code of conduct developed for businesses by APEC member economies,” he explained. He added the CPBR System also allowed for the creation of ‘accountability agents’ that certify business as compliant with its standards.
Commissioner Liboro underscored the need for business entities to observe transparency and streamline the customer complaint process.
“This way our people and the people of Japan, for example, could sleep soundly at night even if their data is being shared across borders to other companies to other companies within the APEC economies, knowing fully well they are secured with an accepted level of protection recognized by their own authority as adequate,” he further said.
In a related development, Commissioner Liboro said with the latest technology, friends and relatives from anywhere in the world can get in touch through different forms of social media as people can now book a flight, shop online using one’s virtual wallet and find different locations in the world and hail a ride or even order food delivered using the mobile phone.
“Health data sent online results in faster diagnoses and treatment as cash can be had in an instant via mobile lending apps downloaded from different search engines,” he explained.
With powered technology can collect, use, store and share personal information and the growing internet connectivity that is sending information across borders at broadband speeds as the digital revolution is sweeping through industries and governments thus empowering citizens all over the globe.
“Empowerment, especially at such an accelerated pace, does not come without strings attached. Every time we go online, perform a search, make a purchase using our credit card and use our mobile phones, personal data is recorded by someone, somewhere. Whenever we go online, we leave digital crumbs that provide clues and insights on our preferences and choices,” Mr. Liboro said. Such a situation would probably put data on the trading block where your online persona, including your interests, insecurities, goals, fears, and desires are sold to advertisers who pay to be able to track and target people better.
(ASIA PACIFIC DAILY)
