Bold, edgy and vibrant—these are the words that best sum up Redken City Beats, a range of acidic conditioning colour cream formulated to condition and seal the cuticle for true-to-tone results. Those of us who have had experience with colouring our hair at home will probably understand what a messy ordeal it can be. Redken City Beats looks to differ with a no-mess cream formula that makes for easy application, while delivering long-lasting semi-permanent colour that lasts up to 12 washes.
Each City Beats shade is inspired by the streets of New York City—be it an iconic neighbourhood or familiar sight around the city—which is evident in the name. Just in time for the festive season, Redken introduces seven vibrant new hues to the palette: East Village Violet, Midtown Magenta, City Ballet Pink, Indigo Skyline, High Line Green, Brooklyn Blue and Times Square Teal.
Redken City Beats introduces 7 bold new colours to its lineup
And who better to showcase the new range than model, hair chameleon and new muse of Redken, Chloe Nørgaard? In her debut campaign, Chloe rocks the Mermaid Blur look, created using Broadway Blue and Times Square Teal by Redken Artist Justin Isaac.