Facebook is launching ‘Project Aria’ AR glasses in 2021

At

Facebook’s

first big event since moving away from the Oculus brand and rebranding its AR and VR efforts as “Facebook Reality Labs

,” the company kicked off with some big news.

At the fittingly virtual event, Facebook’s Mark Zuckerberg announced that not only will Facebook employees soon be testing Facebook’s own AR glasses prototype, part of a research initiative

known as Project Aria

, but that device will arrive for consumers next year.

“We don’t have a product yet to share with you today but I am excited to share that we have formed a multi-year partnership starting with building and releasing our first pair of smart glasses next year,” Zuckerberg said.

Zuckerberg also announced a multi-year partnership with luxury eyewear giant Luxottica, which owns Ray-Ban and Oakley, among many other brands. Zuckerberg suggested that the Luxottica partnership would help accommodate an array of styles and preferences that people might have for the devices.

In a produced video that wasn’t a demo of the device itself, Facebook showed off some theoretical uses for its AR glasses: getting an overlay of street directions, music recommendations in a record store or even visual alert showing you where your lost keys went.

In 2018, Facebook confirmed that it was indeed building a pair of augmented reality glasses. “We want to see those glasses come into reality, and I think we want to play our part in helping to bring them there,” Facebook’s head of augmented reality Ficus Kirkpatrick

told TechCrunch

at the time.