Singer Jace Chan lights up Times Square

Hong Kong-based recording artist Jace Chan's image landed on a giant Times Square LED billboard in New York City on July 20, as a part of a campaign to boost the young artist's popularity internationally.

Under a Universal Music contract, Jace Chan released her debut album Processing in May, which immediately became a bestseller, and the single I Wish also became a smash hit. Her works can be heard on Chinese music streaming platforms such as QQ Music and NetEase Cloud Music.

It's like a dream come true for me to have my music heard by a global audience, Chan said. She is a rising new star as the 27-year-old only started her career in 2019.

Chan is featured on Spotify's global EQUAL playlist alongside 34 other female singers from around the world. The Times Square billboard stunt was part of the campaign. In addition, her first live concert will be held on Aug. 20.