How does this pink pig become hit across China?

**By APD Writer He Wei **

As it is reported, Pegga Pig theme parks will open in Shanghai and Beijing respectively in 2019, the Chinese Lunar Year of Pig. Pegga pig’s adventure, its stage show, will also be presented to the great number of fans by then.

The world’s first Peppa Pig World at UK-based Paultons Park has seen a 100 percent in visits to one million people from 2011 to 2012, the first year it opened. Now the theme park receives about one million visitors annually.

Unsurprisingly, Entertainment One, the owner of the brand, made the big plan in China.

Since its debut on China Central Television (CCTV) in 2015, the Pegga Pig has made an extraordinary success. The TV show has attracted more than one billion views on Youku, a popular Chinese online video platform,

alone.

More than 18 million Peppa Pig books have been sold since April 2016. Licensed Pegga Pig

products have also become the children’s favorites.

Targeting at the massive children market is not the only reason behind its popularity.

Its exact description of children’s feeling in a stalbe loving family resonates among the audience of different ages.

Without any doubt, only the shared core values of every culture can be understood by all.

Everyone, despite from diverse cultural backgrounds, all admires the happiness of a loving family.

The way of taking care of each family member is the main content of the Pegga Pig show.

Translating the show into different languages, Pegga Pig has amazingly conquered the cultural and language barriers, making it look local.

For the busy adults, watching the lighthearted show is also a good way to relieve stress under growing pressure.

Pegga Pig, also contributes to the creation of Chinese buzzwords

“Being an elegant pig girl ” is one of the most popular sayings. The self-mockery expression is a way of acting cute for young ladies.

“With a Pegga Pig tattoo, the gang members actually win people’s applauses,” a post said.

The contrasts between the image of a cheeky pig and the burly gang members quickly draws netizens’ attentions.

Peppa Pig is a British preschool animated television series, which originally aired on May 31, 2004 in the UK. It went on a hiatus for just over two years before re-premiering on Feb 14, 2015. To date, four seasons have been completely aired, with a fifth currently airing. The series is currently shown in 180 countries and regions.

(ASIA PACIFIC DAILY)