We finally know just about how many subscribers
Hotstar
has amassed over the years in India. “Approximately 8 million.”
Disney said on Wednesday that its eponymous streaming service has
hit 50 million subscribers
, nearly 8 million of whom are in India, where it launched its service atop of Hotstar this month
.
Five-year-old Hotstar is the most popular on-demand streaming service in India with
more than 300 million users
. The service and its operator, Indian network Star India, were picked up by Disney as part of its $71 billion deal with Fox last year
.
For years, people in the industry have been curious about Hotstar’s premium subscriber base to no luck. Best estimates suggested it had about 1.5 million to 2 million subscribers. Executives at rival firms have expected that figure to be lower.
In fact, a months-long analysis conducted by one streaming firm in India concluded recently that there were 2 million paying subscribers for music and video services. So 8 million is a huge milestone.
More to follow…