'Hanfu' fashion: A hot 'new' Chinese business to invest in

04:24

According to data from the "2020 Hanfu Consumption Trend Insight Report" released by Tmall, 18 million customers had purchased a "hanfu" on the e-commerce platform by the end of 2020. It is estimated that this market may reach 415 million potential customers, so "hanfu" fashion looks set to become a big market to invest in.

CGTN's Melody Zhang discusses the popularity of this traditional Chinese attire with Peter Morgan, a professor from the University of Nottingham Ningbo China.