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一个有影响力的科技传播者呼吁在TED 2018会议上彻底改革Facebook和Google的商业模式。
经常被称为“虚拟现实之父”的Jaron Lanier告诉温哥华会议，两家公司应该让用户支付他们的服务费用，作为依赖广告的替代方案。
“这些公司需要改变，”他说。
但在周二，Facebook的负责人建议这不会受欢迎。
“许多人认为我们应该提供一个版本，让人们每月付费订阅时不能有广告，当然我们也会考虑这样的想法，”马克扎克伯格在华盛顿对一个参议员小组说。
“但总的来说，我认为广告体验将是最好的。
“总的来说，我认为人们不需要为服务付费，许多人付不起为世界各地的服务付费，”扎克伯格补充道。
Jaron Lanier是计算机科学家，也是虚拟现实领域的先驱
'悲剧的错误'
20世纪80年代，Lanier先生经常担任TED（技术，娱乐和设计）演讲者。
但是，他说，即使在那时他才意识到“我们需要和喜爱的技术也可能是我们的失败”。
“我们在90年代犯了一个非常特别的错误，早期的数字文化有这个左派的社会主义使命，这意味着互联网上的一切都必须免费提供，”他补充道。
他解释说，这个决定直接导致了Google和Facebook蓬勃发展的广告模式。
“一开始它很可爱，但随着计算机变得更加高效，算法变得更好，它不再被称为广告 - 它已经变成了行为修改。”
It was, he said, a "tragic mistake" rather than a "wave of evil", pointing out that he knew and loved many people working at the two tech empires.
But, he explained, the advertising model had led to addictive social media platforms that rewarded people for sharing their information with "likes".
He also claimed that Google and Facebook had become as "hooked and trapped" on the advertising model as their users.
"It is time to turn back the clock and remake that decision. Many people would pay for search and social networks," Mr Lanier said.
Delete Facebook
The virtual reality pioneer has for some years been a critic of the ways that technology and social media are shaping our lives.
And during his TED talk he suggested that his audience should "delete Facebook".
The social network has faced intense criticism over recent weeks in the wake of the Cambridge Analytica scandal, in which the Californian tech giant has conceded that it did not do enough to check that a political consultancy had deleted data harvested from its users.
Apple co-founder Steve Wozniak, the actor Will Ferrell and the car-maker Tesla are among those to have deleted or deactivated their accounts in the wake of the revelations.
The Whatsapp co-founder Brian Acton has also urged others to take similar action, despite the app now being owned by Facebook.
Mr Lanier said he had never had any social media accounts himself.
Mr Zuckerberg has said that while Facebook users are free to delete their data and quit his service, he has not seen them do so in "meaningful" numbers as a result of the privacy row.
(BBC)
