Samsung Venture invests US$4.6 mln in Israeli tech firm

APD NEWS

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Samsung Venture Investment Corp., an affiliate of Samsung Electronics Co. specialized in fostering startups, said Monday it has invested US$4.6 million in an Israel-based firm Audioburst, which is specialized in artificial intelligence (AI) technology.

The South Korean tech giant said the investment was made through the venture company last year.

Industry watchers said the decision apparently reflects Samsung Electronics' bid to bolster its capabilities in the AI segment.

Established in 2015, Audioburst operates a platform that provides customized audio content to users by analyzing their listening patterns, interests and preferences.

Industry watchers said Samsung may apply the feature in its smartphones or TVs. The Audioburst's features may also potentially merge with Samsung's voice-recognition platform Bixby in the future, they added.

(YONHAP)