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Hong Kong actor and cantopop singer Ekin Cheng will showcase Cairns and Sydney's tourism experiences in a new television travel series aimed at encouraging more visitors from China, Tourism Australia announced Tuesday.
Fellow Asian celebrities Andy Chan Siu Chun, Jacqueline Wong and Lai Yi Wong will also present "Tailor Made Tours," which will be broadcast throughout Asia with an anticipated audience of 30 million viewers from South Korea, China, and China's Hong Kong, Macau and Taiwan.
Tourism Australia Managing Director Andrew McEvoy expressed the belief that the new series will provide valuable exposure for Australian tourism among the Asian audience.
"This series will provide viewers with a tantalising glimpse of some amazing attractions available to Chinese visitors in Cairns and Sydney, including sky diving over Cairns, snorkelling the Great Barrier Reef, surfing on Bondi Beach and taking in the majestic Blue Mountains at Wolgan Valley Resort," McEvoy said.
Cheng has also been recruited to promote Australian tourism as an advocate with the Friends of Australia program, which employs well-known people such as Show Lo and Rainie Yang, boy band Grasshopper, chef Wong Wing Chee and couple Xia Yu and Yuan Quan to publicize Australia to Asia and the world.
Early last year, Tourism Australia brought Asian celebrities Show Lo and Rainie Yang to Australia to film an online Chinese drama series in Victoria, Tasmania and New South Wales, which was viewed online nearly 120 million times by people across Greater China.
China now represents Australia's fastest growing and most valuable market for international visitors, worth 4.2 billion AU dollars(4.1 billion U.S.dollars) to the industry with 626,400 visitors in 2012, a 16 percent increase on 2011. Tourism Australia believes there is potential for this market to grow to up to 9 billion AU dollars (8.8 billion U.S.dollars) in expenditure by 2020.
