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By APD writer Chen Jiabao
BANGKOK, Aug 10 (APD) -- Thailand's Ministry of Commerce, together with China's second largest e-commerce company Jingdong.com, has organized a business matching to help market Thai products to China here on Thursday.
JD, Thailand's ministry of commerce share with Thai SMEs how to reach Chinese consumers through e-commerce.
More than 200 Thai companies joined the activity. Products successfully introduced during the business matching will be displayed on Thailand Pavilion, an online platform launched by JD and the Department of International Trade Promotion under the ministry in July, to better reach their target consumers.
Partnering with Thailand Smart Trade Center(TSTC), JD has shared with Thai small and medium-sized enterprises China's e-commerce data and how to enter China through its popular online marketplaces.
"China's e-commerce is on the rise. The trend is expected to continue, given that more than 700 million people in China have been connected to the Internet. Cross-border e-commerce becomes a new growth engine as it features safe products, low import barriers and low tax." said Xue Hongxian, manager of JD's global business development department, adding that food and daily products from Thailand are very popular among Chinese consumers.
JD is one of the two largest B2C online retailers in China by transaction volume and revenue, a member of the Fortune Global 500 and a major competitor to Alibaba-run Tmall. The company has made plans to set up shop in Thailand as a service hub to the rest of Southeast Asia before the end of 2017.
"The project aims to help high-quality Thai products enter China, Thailand's top trading partner who imports from Thailand worth 13.84 billion U.S dollars in the first half of 2017.
"said Somdet Susomboon, Deputy Director General of the Department of International Trade Promotion.
Yongkit Thamphatanaporn, executive director of the TSTC said theTSTC has been working to help Thai SMEs join in the JD platform. "Nowadays there are more than 80 Thai products selling on the platform and it's expected to be more. Products with T marks will be promoted with priority." said he.
JD, Thailand's ministry of commerce hold business matching to help Thai products enter China.
T mark is a quality assurance for Thai products and services certified by the ministry of commerce. Products and services with T marks are in conformity with internationally accepted standards.
The TSTC has set up a center to distribute Thai goods in China's Guangdong province in early 2017.
"Having a booth in the center gives Thai SMEs the chance to meet with local traders and better sell their products online and offline." said Yongkit.
(ASIA PACIFIC DAILY)
